Why Your Business Content Should Sound More Like You

Written By Deena Kay

Hey there, fellow business owner! Let’s have a little heart-to-heart about something that a lot of brands get wrong—content that feels too “businessy.” You know the kind. Stiff. Robotic. Like it was written by a corporate committee that had a meeting about a meeting before they decided to say… absolutely nothing personal at all.

But here’s the thing: People don’t connect with businesses. They connect with people.

So, let’s talk about why your content needs more of you in it—and how adding a personal touch can completely transform the way clients engage with your brand.

People Want to Feel Something (Not Just Read Something)

Let’s start with this—your audience is not just looking for information. They’re looking for connection. Whether it’s social media, a blog, an email, or even the copy on your website, people don’t just want to know what you do. They want to know who you are.

When you write your content like a human instead of a business robot, you build trust. You become someone your audience enjoys hearing from instead of another brand just trying to sell them something. And trust? That’s what leads to real, lasting relationships—and ultimately, loyal customers.

What Does “Personal” Actually Look Like?

Okay, so we want to add a personal touch. But what does that actually mean? Here’s how you can make your content more “you”:

1. Talk Like You Talk.
Drop the overly polished, corporate-speak. Write the way you’d explain things to a friend. Casual, real, and relatable.

Example:
🚫 “Our services are designed to optimize your digital presence through strategic implementation.”
✅ “We help you stand out online with smart, creative marketing strategies that actually work.”

See the difference? One sounds like a sales pitch. The other sounds like a conversation.

2. Tell Stories.
Nothing makes content feel more personal than storytelling. Share why you started your business. Talk about a challenge you faced and how you overcame it. Give people a peek behind the scenes.

3. Show Some Personality.
Have a favorite coffee order? A dog that snores louder than a freight train? An obsession with ‘90s music? (No judgment—I still have an *NSYNC playlist ready to go.) These little personal touches make your brand feel human. And people love humans.

4. Make It About Them, Too.
Being personal doesn’t just mean talking about yourself. It means talking to your audience like they’re real people (because, well, they are). Ask them questions. Relate to their struggles. Make them feel like you get them.

Real Talk: This is How You Build a Brand People Love

The brands people actually connect with—the ones they rave about, return to, and recommend—are the ones that feel real. You don’t have to be a massive company to have a brand people care about. You just have to be you.

So, the next time you write a post, email, or website update, ask yourself:

  • Would I actually say this in real life?

  • Does this sound like me, or does it sound like a generic business trying too hard?

  • Does this make people feel something?

If you’re not sure, take a step back and make it more personal. More human. More you.

Because at the end of the day, people don’t just want to buy from a business. They want to buy from someone they trust. And trust starts with connection.

So go ahead—put more of you into your content. Your audience (and your business) will thank you for it.

Until next time,
Deena Kay


Deena Kay